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ADI Medical UK
Market Research Reports for Medical Devices
Commercial Opportunities in Medical Devices
This report is designed to introduce the reader to the industry sector of medical devices. Similar to the pharmaceutical industry sector, devices can be classed as healthcare products, designed to promote better health within populations. This usually means products for use in therapeutic situations, either electively, or in emergency scenarios. Additionally, the use of these devices is most commonly on the assessment of a healthcare professional or provider.
Given this scope, it needs to be appreciated that the potential breadth of the report could encompass every conceivable use of a medical device in most disease areas. Clearly, this would lead to a vast and disjointed array of differing medical disorders. To gain some logical reality, therefore, the report will aim at the differing clinical sectors where devices are most commonly used and more importantly, where there is clear commercial opportunity. This opportunity may already be identified and capitalised by companies, be in it’s infancy, or be an area where opportunity may arise through further innovation, or technological advances. Whatever the case, the report will outline quantitative opportunity in each case and drawing on the history of development, attempt to make recommendations for future advances.
The report therefore is structured to be centred on disease management areas, giving comprehensive analysis against the sections that currently, or in the future will represent the best commercial opportunities. To arrive at this in-depth analysis however it is necessary to consider the background to the industry sector, including disease patterns, profiles and epidemiology. An additional critical factor, which is also a growing area, is the interface and relationships between drugs and devices. This will impact significantly on areas of potential technology advances in coming years. Whilst this relationship undoubtedly represents growth opportunity for device companies, it will also provide added regulatory burdens, increasing time to market and necessitating better proof of outcome and clinical benefit, which can only be demonstrated through effective, controlled clinical trials.
To assess the future for medical devices, it is also necessary to analyse the current market, trends, constraints and growth potentials. This is a global marketplace and the situations in different parts of the world need to be assessed. There is no doubt that N.America leads development in most device areas, almost exclusively fuelled by industry in U.S.A. Differing regulations and reimbursement scenarios also drive marketing and product development strategy in differing markets. There is very rarely a case where a single device could be globally launched simultaneously in different parts of the world at the same time. Consideration therefore needs to be given to cultural and regulatory variations and this needs to be understood by device providers, in order to best capitalise on opportunities.
Finally, detailed analysis of individual market sectors will provide the necessary assessment of opportunity. This may be in development, in trial, on the market, or an idea for logical progression. Ultimately the successes of companies involved in devices are driven by the provision of effective products for disease management. These need to be acceptable to healthcare professionals and associated government bodies, whilst offering patients ever better means of satisfying clinical needs and improving outcomes of medical interventions. In today’s environment this is largely being provided by ever developing improvements in technology. Unfortunately, this often means ever-increasing cost to governments. The ability of device companies to demonstrate effective advances, with cost justifiable benefits is the key to opportunity within this industry sector.
Table of Contents
1. Executive Summary 2. Introduction Aims and Objectives Background Medical Device Definitions Challenges and Opportunities Demographic profiles Disease Patterns Regulatory Issues Outcomes, Health Technology Assessment and Cost Containment The Drug / Device Interface Future Technology and Material advances
3 The Global Market for Medical Devices North America U.S.A Canada Europe Germany UK France Spain Italy Benelux Switzerland and Austria Scandinavia Rest of Europe Japan Rest of the World
4 Disease Management Areas Scope and Definitions Diagnostic Advances
5 Cardiology Background to Device Usage Future Trends Angioplasty Balloon Catheters Stents Drug Eluting Stents Intravascular Radiation Embolic Protection Myocardial Revascularisation Intravascular Ultrasound Other Promising Therapies
6. Oncology Background to Device Usage Surgical Advances Radiotherapy Dose Escalation Therapy Organ Targeting Brachytherapy Chemotherapy Therapy Delivery systems
7 Orthopaedics Background to Device Usage Joint Replacement Hips Knees Support Tissue Repair Bone Cartilage Ligament Spine
8 Urological and Renal Background to Device Usage Urology Prostate Benign Prostatic Hyperplasia Prostate Cancer Bladder Cystoscopy and Drainage Surgery and Urodynamics Upper Tracts Stones Transplantation Renal Haemodialysis Peritoneal Dialysis Home Dialysis
9 Wound Care Background to Device Usage Advanced Materials Tissue Engineering Future Developments
Report Conclusions Company Profiles and Future Strategies Bibliography and References
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